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Case 03 · Child protection education

Levany Rogge

In progress · Black Friday launch

Brand, carousels and a sales page for her launch.

The audience she already had

4.2M

views on one of her videos.

I want this for my business See how we did it
Levany Rogge, child protection educator, seated in a blue suit holding a book.
Who
A child protection educator, creator of the REAP+ Method.
What we did
Research, brand, carousels and a sales page. Launch and ads in progress.
Where
Instagram, Facebook and LinkedIn.

The challenge

Her own method, ready for a big launch.

She already had an audience and sales. The next step is a digital product launch on Black Friday.

What we did

Research, carousels and a sales page, all true to her brand.

01 · Carousels

Carousels for people who care for children.

Schools, clinics and parents. Flip through the slides of each carousel.

Levany Rogge’s approved carousels

Active ads by keyword, in the Meta Ad Library

  • Parenting educationCrowded
  • Restorative justiceAlmost none
  • Restorative practicesAlmost none
  • Peacemaking circlesNone
Levany Rogge brand, REAP+ Method.
Market research · REAP+ Method brand

02 · Research and brand

Market research and the REAP+ Method brand.

What her audience looks for became the starting point for everything.

Screenshot of the sales page the agency built for Levany Rogge’s digital product. Headline: “If a child tells you about violence, do you know what to do in the next 24 hours?”
The launch sales page · screenshot

03 · Sales page and launch

A sales page for a digital product launch.

The launch is on Black Friday, with ads to reach people who don’t follow her yet.

Ads on Instagram, Facebook and LinkedIn · illustration

04 · Facebook and LinkedIn

Facebook and LinkedIn, to reach schools and professionals.

The right platform for each audience.

I want this for my business

The numbers

Levany’s audience and sales.

Before the agency · what she already had

R$48k

in Brazilian reais, from a single training program for a group of 24

10professionals

bought during the September challenge

10spots

in an intensive program, all sold

20.9K

followers on her Instagram

Real screenshots from her Instagram

@levanyrogge
Screenshot of the @levanyrogge Instagram grid, cropped at the bottom: video with 4.2M views.

4.2M

views

@levanyrogge
Screenshot of the @levanyrogge Instagram grid, cropped at the bottom: recent Reel with 171K views.

171K

views on a recent Reel

Black Friday projectionR$577k in sales. The agency’s math, based on the launch plan: courses, cohorts and schools. It hasn’t happened yet.

Next case

Rogge do Vlog

5.7M views on one Reel

Case 04 · In-house profile

Open the case
I want this for my business All our work
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